Resources Library by ANA

The contribution of market research to the programme planning of an independent local radio station

This paper describes and discusses a survey conducted by Kay Brandon on behalf of Radio Haliam with the objectives of assessing the success of the Station's programming strategies in meeting the needs of the adults living in the transmission area,...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Keith Skues, Kay Brandon

June 15, 1987

The validity of radio measurement

Radio audience measurement is normally undertaken by means of quarter- hour-diary research. This type of measurement provides the ordinary 'ratings' that are being used for media planning as well as for programme evaluation. This data provides no...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Jan van Lil, Leendert van Meerem

June 15, 1987

Europe 1

The initiative taken by EUROPE 1 to ask SOFRES to carry out a more detailed study than those that have been carried out in the past on the image that the radio station presents to its listeners, dates back to the beginning of 1983.

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Robert Parturier, Jean-Louis Laborie

Company: KANTAR TNS Malaysia

June 15, 1987

Radio, outdoor and cinema research

The attention of the media researcher is not unnaturally concentrated on the two main advertising media. Relatively little attention is given in the UK to the cinema, radio and posters as subjects for audience research, and the reasons are not hard...

Catalogue: Consumer Market Research Handbook

Author: Frank Teer

August 1, 1986

Radio

This review paper examines the factors influencing media research design in the UK - partly technical and partly the interplay between advertisers’ needs and media owners' resources - with particular reference to the development of radio...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Derek Bloom

June 15, 1984

The psychology of radio listening

The paper describes a comprehensive programme of research to explore the psychology of radio listening and its subsequent and potential uses. It is possibly the first study anywhere to explore comprehensively the integrated communication processes of...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Colin Day, Carole Wilkins, Tony Twyman, Graham Woodham

June 15, 1983

Using cumulative pretest experiences to improve the effectiveness of radio commercials

The work reported here is based on a pretesting procedure developed by Radio Recall Research of Homdel, New Jersey, U.S.A. and analyzed by Drs. Sard and Sewall, Over the years pretested radio commercials have been classified on a wide variety of...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: Dan Sarel, Murphy Sewall

June 15, 1983

The classification of radio audiences in terms of needs, psychographics and interests

The study from which this paper has been written was conducted on behalf of Radio Luxembourg (London) Limited, part of Compagnie Luxembourgeoise de Teledifussion's television and radio service. In 1979 Radio Luxembourg commissioned Social Surveys...

Catalogue: Seminar 1982: Improving Media Research

Author: Malcom R. Mather

Company: Gallup International Association

June 15, 1982

Development of the product and corporate image of a radio station

The marketing objectives and programming output for a radio station never remain the same, neither do the problems. But the research programme set up in 1979 has proved to be an accurate and flexible instrument. Radio Tele Luxembourg is firmly...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Bruce Roberts, Malcom R. Mather

Company: Gallup International Association

June 15, 1981